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Skylum creates a new Influencer Team of Brand Ambassadors

Skylum Softwarehas added four experienced and influential photographers to its influencer team. Joining the new group are Matthew Jordan Smith, Dixie Dixon, Jerry Ghionis and Joel Grimes. All four are widely-respected, professionals who will help the company refine its software to benefit photographers and help educate users on how to make better photos.

Dixie Dixon

She has spent the last decade bringing creative visions to life and educating others about the latest cutting-edge photography techniques and technology. She has followed her passion around the world, shooting in locations such as such as Cannes, Toronto, Vancouver, New York, Miami, Los Angeles, Brazil, Ibiza and Barcelona. Most recently, she released her new book “Fashion and Lifestyle Photography.”

Joel Grimes

He began working as a commercial advertising photographer, capturing the attention from many of the nation’s finest advertising agencies and art buyers. Due to his strong fine art background, Joel strongly believes in creating images that go beyond the normal commercial application. Joel’s assignments have taken him to every continent and to over fifty countries across the globe.

Jerry Ghionis

Widely regarded as one of the top five best wedding photographers in the world, Jerry Ghionis is based in Las Vegas, USA and Melbourne, Australia and travels frequently on international photography assignments and speaking engagements. With the flair of a fashion designer and the ingenuity of an architect, his style can be described where vintage glamour meets contemporary fashion. Renowned for his creativity, he not only has the ability to capture natural magic on your wedding day but he creates magic of his own.

Matthew Jordan Smith 

launched his career as a photographer in New York City shooting for major magazines and advertising agencies. He has photographed some of the most famous people in the world. He is best known for his portraits of celebrities, actors, and models. His celebrity clients include Angela Bassett, Tyra Banks, Queen Latifah, Aretha Franklin and many more.

Luminar 2018. The new alternative to Lightroom?

The new Luminar 2018 takes on Adobe Lightroom 

 

Macphun, the California-based software developer today announced Luminar 2018. New users will be able to purchase Luminar 2018 for $59, and current users of Luminar may upgrade at a special price of $39. Preorders start November 1 at www.macphun.com/luminar. 

Luminar 2018 offers everything a modern photographer needs for photo editing, including new filters powered by artificial intelligence, major speed improvements, a dedicated RAW develop module and a forthcoming in 2018 digital asset management platform. Users will also benefit from the new intelligent Sun Rays filter, LUT support, and real-time noise removal. With adaptive workspaces that match styles of shooting, Luminar adapts to deliver a complete experience that avoids clutter and complexity. L

And, importantly, Luminar works on both Mac- and Windows-based desktop computers*. 

“We’ve taken the time to listen to photographers, and what they want is performance and quality.  The less time photographers have to spend in front of computers, the more time they have for taking pictures,” said Alex Tsepko, CEO of Macphun.  “Our mission is to get Luminar streamlined with just the tools and controls photographers need. The goal is simple: enable the best-looking images with the least amount of effort.” Instead of stuffing menus with boring effects and old technology, Luminar only puts in filters that photographers want and need. Luminar offers more than 40 filters to correct color, sharpen details, and release creativity. New filters include the ability to enhance color with Brilliance, selectively lighten or darken specific areas of an image with Dodge & Burn, as well as the ability to change the lighting in a photo with Sun Rays. 

Want a whole new way to stylize images? Try the new Lookup Table adjustments, known as LUTs**. Creative color, perfect black and white conversions, and even digital films stocks are just a click away. Lightroom users who rely on custom presets created for Lightroom can also easily convert those presets into LUTs (with a free 3rd party tool) and use them inside of Luminar 2018. 

While Luminar is a full featured stand-alone application, users may also choose to install and run it as a plug-in for Photoshop and Lightroom, or as an extension to Apple Photos. On October 2017, Luminar was awarded with the Lucie Technical Awards for Best Software Plugin. 

Luminar 2018 will become available in November 2017, and in 2018 a free update will provide a new image-browser / digital asset manager to help photographers manage their image libraries. Photographers will be able to sort, rate, organize, and backup their photos at great speed. The new digital asset management platform in Luminar will work without subscription and will work with any storage (cloud or local). It will also bring a number of unique features, that the current Lightroom library can’t boast.  * Workspaces, Clone & Stamp, blend modes for layers, luminosity masking, flip and rotate, as well as some other tools and features will be available in the Mac version at launch, and arrive in the PC version with free updates by the end of the year.  

RE-BUILT FROM THE GROUND

Luminar 2018 has been re-built from the ground up for dramatic performance boosts. Existing filters deliver richer colors and depth in less time. A brand new streamlined user interface speeds up working with presets, filters, and masks. With full support of pro options like layers, masks, and blending modes, complex repairs and photo composites can be easily accomplished.

A NEW RAW ENGINE

Luminar offers a new RAW Engine that can handle high-quality images faster.  Plus, it’s easy to solve image problems caused by camera lenses with Lens Correction features that resolve vignette, distortion, and color aberrations. If the photo has unwanted perspective problems, a new Transform tool can quickly solve them.

Presets

Luminar offers a ton of presets to give your images an instant look. Many are included in the application, and you can create your own and download quite a lot from the Luminar website.

LOOK-UP TABLE (LUT)

A mathematically precise way of taking specific RGB image values form a source image – and modifying them to new RGB values by changing the hue, saturation and brightness values of that source image. LUTs are used creatively to impose a specific ‘Look’ on a source image.

Pre-Order Now


Pre-order for Luminar 2018 will run from November 1 until November 16.
Pre-order customers will receive a special price and value-add bonuses such as:

  • A pack of signature presets & textures from a Pro photographer Nicolesy (Nicole S. Young).
  • An exclusive pack of LUTs.
  • 1-year Power plan from SmugMug ($72 value). For new accounts only 

Visit the LUMINAR 2018 website at https://macphun.com/luminar to Pre-Order

Pricing

Mixed-computer households can share the same product key for Mac and PC which can be activated on five devices.

  • Current users of Luminar may upgrade at a special pre­-order price of $39
  • Users of Luminar beta for Windows may upgrade at a special pre­-order price of $49
  • New users can purchase Luminar at a special pre-­order price of $59

The retail price for Luminar 2018 after November 16 will be: $49 upgrade for current Luminar users and $69 for new users

The digital asset management platform will arrive in 2018 as the free update for all the users of Luminar 2018.

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