A vision in Fine Art Photography

Having a vision is an essential part in Fine Art Photography. This is what leads to a great image.
When you go out shooting, whatever your subject is, you must have your finished image in mind. When you so portraits, you prepare your lighting, choose the right lens and angle, and then you start shooting. When you shoot landscapes, cityscapres or architecture, you first work on your composition to find the right elements, than you decide if you want a long or very long exposure, a color or black and white image. In any case your vision is the key to success.

Here is a great video to discuss this topic and handcratft a great Black & White image.. Enjoy and feel free to leave any comments about your own experience.

JOEL MARKLUND DOCUMENTS THE LIVES OF SWEDEN’S SAMI PEOPLE

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Sweden’s indigenous and unrepresented community is brought into focus through a powerful portrait series

Nikon European Ambassador Joel Marklund has completed a unique project profiling Sweden’s community of Sami people – a subject close to his heart. With his D5 and NIKKOR lenses, Joel aimed to go beyond the stereotypes he feels the Sami community is associated with, showcasing their everyday lives through a series of intimate portrait images.

The Sami people traditionally inhabit a territory known as Sápmi, which traverses the northern parts of Norway, Sweden, Finland and the Russian Kola peninsula. Although divided by the formal boundaries of the four states, the Samis exist as one group, united by cultural and linguistic bonds and a common identity. Joel wanted to communicate the true nature of this identity and move beyond surface-level perceptions of ‘reindeer herders living in the mountains’.

“The best stories aren’t always the ones in the most exotic or remote locations,” comments Marklund. “I was determined to cover something I believed in, something that really mattered to me. The Sami story has not been told by many, so, having grown up in Boden near to where some of their communities resided, it was one I felt both compelled and humbled to tell.”

To document what it is like to live as a Sami today in Sweden, Joel spent six weeks visiting the community, embedding himself in the lives of twelve of its people – from singers and dancers to drum makers and students – to tell their individual stories. During the project, he paired the D5 with the AF-S NIKKOR 35mm f/1.4GAF-S NIKKOR 50mm f/1.4G and AF-S NIKKOR 70-200mm f/2.8G ED VR II.

Joel’s images reveal the Sami people in both their traditional environment, wearing traditional clothing called ‘gákti’, and their day-to-day working lives that are more intertwined with the rest of society. This cultural contrast runs through the series.

For example, Joel discovered Marika Renhuvud helping her family with the reindeer slaughter before learning, after a few days of photographing Marika, that she was a student at Ballet Academy Stockholm.

Maxida Marak, meanwhile, who grew up in Stockholm, before moving to live among a traditional Sami community, has headed back to the city to become a successful singer, while another story follows Merethe Kuhmunen, a student aiming to promote LGBT rights in Sápmi.

New AF-S NIKKOR 180-400mm F/4E TC1.4 FL ED VR

Nikon Announces New AF-S NIKKOR 180-400mm F/4E TC1.4 FL ED VR Super Telephoto Zoom Lens at CES 2018

LAS VEGAS – Today at the Consumer Electronics Show (CES), Nikon Inc. announced the new AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR super-telephoto zoom lens, which is ideally suited for photographing sports and wildlife with astounding speed and clarity. This professional level FX-format lens is more versatile than ever, and has been updated with the newest NIKKOR lens technologies including Nikon’s first ever built-in teleconverter and an advanced optical formula to enhance performance and minimize weight.

“This lens is a great example of how Nikon continues to push the boundaries of innovation and what’s possible with pro-level optics and high-end imaging equipment,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc.

Popular Pro-Level Lens Gets Even More Versatile

This new NIKKOR lens is a professional super-telephoto zoom lens, which is even more versatile with an extended wide range of 180-400mm, and a constant f/4 aperture to easily isolate a subject from the sidelines, even in challenging light. This is also the first NIKKOR lens to include a built-in 1.4X teleconverter, allowing photographers to seamlessly swap to a 252-560mm1 (FX-format) focal range. The teleconverter is engaged at the flick of a switch, and is easily operated with a single finger while looking through the viewfinder. When used on the Nikon D500 and other DX-format DSLRs, the focal length is the equivalent of 270-600mm (378-840mm with teleconverter engaged).

Whether capturing fast-moving winter sports on the slopes or elusive wildlife at a distance, photographers can shoot with confidence from this high performance NIKKOR lens.  The new 180-400mm f/4 is optimized for high-speed capture, and features an electromagnetic diaphragm, helping to create smooth and consistent exposures while shooting high-speed bursts of images. What’s more, the AF tracking algorithm controlling the motor drive has been enhanced to increase tracking performance of fast moving subjects. When using cameras equipped with Nikon’s advanced 153-point AF system (D5, D500, D850), the outer row of AF points are activated as cross-type sensors to significantly enhance the AF coverage throughout the frame.2

Enhanced Performance with the Addition of New Technology

The lens now uses a fluorite element, which contributes to improved balance while minimizing weight. To further enhance handling and agility, the lens has adopted a new ball-bearing tripod collar ring to create a seamless transition from shooting horizontal to vertical composition.  The VR mechanism offers a normal and sports mode, with up to four stops3 of compensation to help create sharp images, even when handheld.

The lens construction includes the use of durable magnesium alloy for weight reduction, while the lens is also sealed against dust and moisture. A fluorine coating is also used to help repel water droplets and dirt.

The optical formula of the lens uses eight Extra Low Dispersion (ED) elements, doubling the amount of ED elements used by its predecessor, the NIKKOR 200-400mm. These help to provide extremely sharp and detailed images and 4K UHD / 1080p video, and is ideally mated to high resolution Nikon DSLR cameras.  Nikon’s exclusive Nano Crystal Coat is used to effectively suppress instances of ghosting and flare.

 

 

Price and Availability

The AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR lens will be available in March 2018 for a suggested retail price of $12,399.954. For more information on this NIKKOR lens and other Nikon products, please visit www.nikonusa.com. 

Nikon 100th Year Anniversary

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate their 100th anniversary from July 2017 to July 2018.

Hasselblad Masters 2018

HASSELBLAD ANNOUNCES WINNERS OF MASTERS AWARDS 2018

Hasselblad Masters is widely acclaimed as one of the world’s most prestigious professional photography competitions. The winners are chosen through a combination of a public vote and a professional Masters Jury – comprised internationally renowned photographers and imaging experts. Every Hasselblad Masters award winner will hold the title of ‘Hasselblad Master’ and be a brand ambassador for two years. In addition, they will receive a brand new Hasselblad medium format camera and be invited to shoot for a collaborative project with Hasselblad. This project will be printed and released in the bi-annual Hasselblad Masters book. Winners will receive their awards, medium format cameras, and trophies at a special Photokina 2018 ceremony in Cologne, Germany this September. Bronius Rudnickas, Hasselblad Marketing Manager: “Over 30 000 images were submitted to this year’s competition and that was a record, we are glad to see the competition is growing every year.”
Masters Jury member and professional photographer Tom Oldham said: “It really struck me how progressive many of the entries were this year and how far the entrants were willing to push the brief. These were the photographers who caught my eye – the ballsy, out-there risk-takers who make compelling pictures that refuse to be ignored. I’m proud to have helped to get this great kit into their hands – their images deserve it.”

 

The Hasselblad Masters Awards 2018 jury are:

Tom Oldham – Photographer
Ali Rajabi – Past Master
Martin Hausler – Photographer
Katerina Belkina – Past Master
Swee Oh – Past Master
Lars van de Goor – Past Master
Tim Flach – Photographer
Kevin Then – Photographer
Bara Prasilova – Past Master
Damien Demolder – Journalist
Blair Bunting – Photographer
Hans van Ommeren – Past Master
Mads Nissen – Photographer
Kevin Raber – JournalistF

Wedding – Victor Hamke – Leipzig, Germany

Portrait – Tina Signesdottir Hult – Torvastad, Norway

Landscape – Benjamin Everett – Lopez Island, USA

Architecture – Kamilla Hanapova – St. Petersburg, Russia

Beauty & Fashion – Michal Baran – Trim, Ireland

Project//21 – Nabil Rosman – Kota Bharu, Malaysia

Wildlife – Karim Iliya – Haiku, USA

Art – Maria Svarbova – Bratislava, Slovakia

Street / Urban – Ben Thomas – Kyneton, Australia

Product – Marcin Gizycki – Warszawa, Poland

Aerial – Jorge de la Torriente – Miami, USA

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